In Instagram captions, the phrase "link in bio" has become a regular sign-off. It's so prevalent that it's featured in music, art, and animated gifs. There's even an Instagram Sticker set dedicated to the term.
Instagram has limited all accounts to a single clickable link in your Instagram bio since the app's introduction. As a result, it's not surprising that anyone trying to generate traffic to their Instagram profile link does so.
But how can you make the most of such a valuable piece of property? Should you just put your homepage on your website and call it a day? Or do you want to change it up now and then to keep your content fresh? You can get the best of both worlds with the link in bio tools.
How to put a link in an Instagram bio
Instagram bio links can be used by any type of Instagram account, including personal, business, and creator accounts.
To include a link in your Instagram bio, follow these steps:
- Navigate to your Instagram account.
- Select “Edit Profile” from the menu.
- Scroll to the "Website" field at the bottom of the page.
- In the bio tool, paste the URL of your selected landing website or Instagram link.
- Save your changes (on a mobile device, tap "Done," on a desktop computer, click "Submit")
Once you've updated the link in your bio, make sure to test it on both a desktop and a mobile device to confirm it works properly on both.
5 Instagram link in bio tools
It's difficult to choose among the many bio tool links accessible, so we've whittled it down to our top five.
1. Shop Grid
The Shop Grid feature on Buffer turns a single Instagram bio link into a visual portfolio of links. We don't want to boast, but our grid-inspired landing page is quite impressive. Unlike some other links in bio apps, which simply display a list of rectangle button links, Shop Grid displays both your original Instagram posts and featured links on top.
With Shop Grid, you can give each image its landing page. Make each Instagram post a clickable link to a product page, a blog article, or even a partner's page or featured content. People can simply identify the exact post they're looking for and move straight to the related content thanks to the familiar grid style.
2. Linktree
Linktree enables you to build a single link that can be shared across many social networking sites. After you've created your personalized URL, you can rapidly design your landing page using the drag-and-drop editor.
The free plan from Linktree is clear and uncomplicated, with key features like unlimited links, social media icons, and very minimal analytics. You get a lot more customization options and extensive analytics when you upgrade to the paid plan.
3. Mona
Mona's link in the bio tool is for businesses and people looking for a simple way to charge for services on Instagram. Mona's built-in elements can be used to create a bespoke landing page, or you can use a template. Then you choose whatever services you want to offer and set your fees.
Mona is a wonderful alternative for people selling online services like video sessions and consultations (link in bio). Mona processes payments through Stripe, and you set your prices. Remember that while Mona is free, Stripe charges for payment processing, and Mona gets a 4% part of your earnings. Make careful to include those costs while determining your prices.
4. Campsite
You can use Campsite to make a simple landing page with photographs and a short headline. Landing pages include static links to crucial pages such as your website, social media profiles, and email. You'll add a list of links with titles and photos underneath those clickable buttons. Even better, Campsite includes a Canva interface that allows you to create unique images.
Unlimited links, font and colour customization options, and basic analytics are all included in the free account. To use your name, remove Campsite branding, post your photos, and many other advanced features, you'll need to upgrade to a premium account.
5. Milkshake
Milkshake is what you get if you combine Instagram Stories and a website. Milkshake features individual "cards" that fill up the entire screen instead of a list of links or a grid, and Instagram users must keep swiping across to see additional material.
Milkshake websites are created fully on your phone by selecting cards from a library of templates and customizing them to match your brand's colours and typography. The software also includes a "shake it up" feature that cycles through various appearances so you can pick the best one for each card.
Because it allows you to design a succession of small landing pages, this free link in the bio tool is unique. There can be many graphics, links, and text fields on each card. Although the content-focused design is a significant positive, it does rely on people scrolling through to view more. So, if you want people to see your material, you'll have to make your Milkshake worth sipping to the bottom (or in this case, the last card).
Are you using your Instagram link in bio to its full advantage?
Before you add a "link in bio" to an Instagram post, think about whether or not the link will take your Instagram followers to the information they're looking for. Turn that single link into a collection to make it easier for your fans.
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